SEO Writing Explained

SEO Content Writing for Dummies

So you are wanting to write rankable content? Either you want to drive more traffic, sales or brand awareness, am I correct? Well if you are, have you heard of the featured snippet? The featured snippet is something built by Google to show a snippet of the content on your site that the user needs to read to allow them to continue to search. But having your website ranking for the featured snippet this can actually drive a lot of traffic and sales.

Structure your content

Make sure you separate your paragraphs with correct headers, ensuring you are using semantic content within your text as well as headers. By doing this you are mixing up your vocabulary and not just going keyword heavy. This is called semantic SEO. It is a new form of SEO that has come about as the Google algorithm is getting cleverer by the day.

Add Bulleted Lists

Adding bullet points is a very good way of splitting up your content, then using jump links to navigate to the correct sections on the page. There is a very good example of this on my “What is On-Page SEO" page. Below is a brief example:

  • Step One
  • Step Two
  • Step three

Then what you would normally do is have jump links within the bullet points to then jump the user to the correct section of the website, this is making the user experience (UX) a lot better and Google likes this.

Outlining Importance of content

What I mean by this is using italic words, making the content sway to the right-hand side. Make your content bold and stand out. Even using CAPITAL LETTERS to be shouting, these are all good ways of getting your content ready to rank. Make sure that when doing this, you are doing it for the keywords you are wanting to rank, as well as semantic versions of this.

Meta Titles

When you come to building your meta titles, keywords and descriptions bare in mind what you are aiming to rank for. Now when looking at keyword density, this also counts in your meta title as well. Always make sure that you are keyword heavy on your meta title, meaning whatever you are wanting to rank for, put this at the start of the meta title. Then put your brand at the end of the meta title separated either by a – or |. What this does is shows Google that you are trying to rank for this keyword, but also this is your brand, so sometimes Google will move your brand at the start of the meta title so it appears like this in the SERP: “Brand name: Keywords trying to rank". Now don’t think that Google is not going to rank you this for the keyword, this is a good thing telling yourself that Google is managing to read your website for how it shows itself.

If you take a look below there is a link to another page on the site explaining the ins and outs on what On-Page SEO is and how to properly perform On-Page SEO.