What is On-Page SEO in 2018?

On-Page SEO Examples Explained

Click the titles to take you to the correct section of the page.

  1. Meta titles, descriptions and keywords
  2. MP4’s & MP3’s
  3. Image & Alt Text
  4. Internal Linking
  5. Content on your site
  6. Blog posts
  7. URL Structure

1. On-Page SEO Meta Titles

It is a rumour that Google doesn’t look at your meta description, at the end of the day no one fully knows what Google looks at, apart from Google. So for safety reasons, I like to insert my keyword at least one in my meta description.

On the other hand, meta titles are very important, this is titling what your page is about. put your top heavy keyword at the start, always, no questions asked. Then insert what I call semantic versions of the keyword in the title followed by your brand to keep the trust.

The reason for the brand at the end isn’t for the ranking on the Google search engine, it is mainly to increase conversion rate on your site. This will make people trust your site more than others.

Check out the example below:

2. On-Page SEO MP4’s & MP3’s


Normally SEO experts upload their videos to Youtube and embed them to there site. This way you are using Googles tools, you are letting them know you use all of there services.

Also when doing this you can insert your keywords into Youtube videos, in the title, description, keywords and other ways. This also stops your site from being very heavy in weight and helps your website loading time.

Once uploaded the video, make sure your Youtube account is fully optimised, then start commenting on other videos relevant to your niche and location and start dropping in links to your videos. This is building an internal linking structure on Youtube very sneakily but effective.


This also works with MP3’s but instead of using use something like Soundcloud and do the same process. This will also be easier for your site to handle. Make sure that you upload them to the same source, so there aren’t loads of requests to different external domains.
MP3 Example:

3. On-Page SEO Optimising Images

image optimisation is also a very big ranking factor, now this category can come under Technical SEO also, but we are going to talk about the On-Page benefits.

Now Google loves user-friendly sites, where content is laid out nicely, it’s not just words but also mixed in with images because they know its easier for the user’s eye.

what is on page seo

So how do I optimise my image?

  • Rename your image on your desktop before upload to what the image is (try and include keyword)
  • When uploading image, set an image title
  • Once uploaded set ALT Text on the image

The reasons behind this are because Google reads what your images are, they will know this from what you call the image when uploading it. When you upload an image, the image URL is set to what you called the images before uploading it. This is why it should be changed beforehand.

You want to set a image title and alt text to tell Google what your image is. This then gets shown in the source of your site, you are naming your image. This is key that you do this for maximum ranking potential.

4. On-Page SEO Internal Linking

The importance of this is massive, you need to make sure your link juice from your Off-Page SEO is spreading through your site. Also, this gives you the opportunity to pick what internal anchor text you want to help those pages rank.

Using exact match keywords for internal linking, for instance, if I want to rank for SEO Manchester I hyperlink that text to my page that I want to rank for that keyword.

Also when doing internal linking, make sure every page is approximately 2/3 clicks away from one another. This increase the user-friendliness of the site.

5. On-Page SEO Content on your site

On-Page SEO is the content and images and videos on your site. SEO experts will analyse a lot of this with different tools or manually. Dependant on how many times different keywords are inputted on your site, this determines whether your get ranked, penalised or are not visible. This is also known as keyword density.

Keyword Density takes the count of all your single words, double words, and sometimes triple word phrases. Let me show you an example from our SEO Salford page. Click the image below.

So as you can see above, it gives me the percentage of how many times the keywords are on the page, as well as other words. This allows us to work out keyword cannibalisation on different pages, but also make sure we aren’t dominating lower volume keywords to higher volume keywords.

6. On-page SEO Blog Posts

Blog posts are key for your On-page SEO. Make sure you are doing blog posts relevant to your niche and location.

When talking about your location, just talk about what is going on in the area, any news, any updates on whats going on.

When talking about your niche make sure that you are answering potential questions to rank for long tail keywords. This will help drive more traffic to your site.

Make sure your headers are laid out properly when ranking for questions, make sure there is one header 1 which is the question, and header 2’s fill up different stages of the answer. This blog post is a good example. This maximises the potential of it coming up in featured snippets.

Below is an example of this:

7. On-Page SEO URL Structure

When creating new pages, blogs or uploading static files make your that your URL structure is organised. This would involve categorising your blogs and pages.

The downfall to this is if you have too many categories to make your URL look like:


This would mean that your link juice is split up into all those different subcategories, meaning you are only getting 25% of the potential juice off other sites. So only doing it to a certain extent to maximise link juice but also making sure your URL’s are clean.